PRESS RELEASE PITFALLS: ACHIEVING REAL MEDIA EXPOSURE FOR YOUR ORGANIZATION

Many firms make the blunder of believing that simply releasing a press announcement guarantees media attention. The fact is, most end up in the digital dump, ignored by editors. Typical pitfalls include focusing on company speak instead of a newsworthy story; absent clear calls to action; failing

The Pha’s Elite Group has been generating quite a bit of buzz recently, so we decided to investigate it. This course promises substantial outcomes, but is it really the hype? Our review reveals a clearly defined approach to online marketing, combining content with interactive sessions. While some